If you want to gain a strong edge over your competition, or some of it, then assess your site’s user friendliness factor. But you’ll need to know what makes all your processes have this quality. Once you learn all that is involved with this, then you can go about making it happen. Different sites in different markets will sometimes have to try different strategies, but you can figure that out and make progress.
You can learn a lot about this topic on the net, and it’s worth your investment in time to do this.
You may not have already heard the term “above the fold” but in this situation the term means the things that are immediately visible when they first get to your website. This is the stuff you see before any scrolling is required. The area that is above the fold is where the vital information and vital elements of your page need to go. That space is for the things that are important for your visitors to see before they are able to move on to something else. It’s perfectly sensible of course and yet it’s a thing that most website owners don’t seem to understand at all. It is important to figure out how well your website is doing here. It is incredibly important for you to get this part right; redesign your home page if that is what it takes. Always remember that the most important thing you need to do–the thing you need to do before you do anything else–is communicate what you’ve got to offer.
It is important to set yourself apart from the crowd, but you know that by now.
Tons of ways to do this but be careful that you do this in the best way. To do this, you need to make absolutely sure that people who visit your website know precisely what it is that you have to offer. That’s what people want to see every single time they visit your website. They want to find out what it is that you can do for them and how they will benefit from it. Have a logo with a short tag line under it on the upper left either in the header or just under it. That’s one informational device, and then the site title and first paragraph will take care of the rest.
It’s too easy to make writing mistakes either in your content or in other areas. Some examples of other areas are in the side bar panels. This is where things that also need to be promoted are going to sit–things like special offers, the opt-in boxes for your subscription list, etc. So your copy in those places has to be very effective. Most webmasters are going to just toss up an opt-in box and a graphic for their eBook–do not be one of them. It’s what people have gotten used to seeing and, therefore, have started to ignore it. Placing a smaller box in the side column with some copy typed in a smaller font as well as the email field is just one way to set yourself apart. Use smaller font but not too small, and write something different and compelling. A site that is user friendly will always beat out one that is not. You can send all the wrong traffic to a well optimized site and still make zero cash. You need to get many things right aside from this issue, so it’s not a silver bullet.