WordPress has a fantastic relationship with the search engines and that is why you see WordPress blogs getting a lot more love from Google and the other big search engines. All IMers and webmasters know for sure that when you build your site on the WordPress platform you’ve got a step up in terms of SEO and getting ahead of your competitors. However, in order to make your WordPress blog give the best results and achieve high rankings, it’s important that you first optimize it for better performance, so that you are able to reap long term results when it comes to driving organic search traffic.
Stay Clear of Benefactor Campaigns: There has long since been an argument within WordPress when it comes to utilizing campaigns put out by donors. However, the fact remains that when you’ve got a paid link in the footer of your blog, you will tend to lose PageRank, affect the overall ranking of your blog which may result in paid links penalty by Google. So if you want to be on the safe side of things then stick to WordPress theme directories that in no way include sponsored themes. If you can meet the expense, you should select a first class theme that is not shared and this will allow you less hassles.
Let There be Trackbacks in the Comments: In order to obtain high search engine rankings, you can utilize trackbacks. This makes it easy to have links created in the comments section to anyone who is linking to your content. When you enable trackbacks, you give other bloggers a chance to link to your content and send you a backlink. If you look at other blogs in the internet, you will see that most of the WordPress blogs have trackbacks in their comments. This is so that anyone interested in linking to the content is able to do it freely.
Do not Give Up Link Juice: The one thing that you will see the most about WordPress blog is the large group of outgoing links that are normally in the sidebar.
These links show up on all the pages of your blog, which makes you lose link juice. This has a lot to do with the SEO on your WordPress blog. If you do not want to see this occur then change the tag on to no follow. This is so that you will not pass along link juice.
SEO does seem to go much more smoothly with WordPress blogs than with other venues. If you want to get the biggest possible bang for your buck though it’s time you learn to pay attention to all the little details and read all the fine print. So what are you waiting for? Right now is the most perfect time you’ll ever have to dig in, pitch in, or roll up and make your blog a major contender.
Perhaps you have heard people tell you that good SEO or search engine optimization techniques are absolutely essential to successful Internet Marketing. It is vital to have this knowledge to survive in this industry. To improve your overall SEO efforts, many people have read articles on the subject. It’s harder, however, to learn what not to do if you want your SEO efforts to be successful. In this article, that’s what you will learn. People that learn from their mistakes always benefit. It’s much better to learn from the mistakes of others. Learning to avoid certain things in SEO is what this article is all about.
The first thing you need to look for are sources of free traffic. This means not paying for any traffic out of pocket. One of the worst things you can do is make the Google spiders believe that you are using a “black hat” technique to drive traffic to your website. Google will not hesitate in de-listing your websites for this type of traffic. You don’t want this to happen! What is more important here is that why spend money on something that you can get for free with just a little bit of work? Paying for traffic is unnecessary and expensive. By spending a little time building back links to your websites, you will save a lot of money. Google will thank you by ranking in higher in its search engine. One thing that is interesting about Google now is they look for a 404 page when there is a problem with a page being called up. You need to do all you can to prevent any penalties to your site from Google. You will also be protecting yourself in case other codes are called. You always want to make the best impression with Google’s algorithm, so just make it and it will be done. You want to make sure you have all the bases covered, and that is a positive for you.
Not customizing your content to the vocabulary your customers use. The content that you use and the keywords are very important. It is rare to have a client or customer who is as fluent in your industry’s “insider” language as you are. Never target your website with terms that only industry insiders would understand – SEO should target keyword terms that everyone knows. If your website has terms that your clients commonly use, you will do better with your SEO efforts. Just use keywords they would search for. Your page ranking will thank you for it.
Search Engine Optimization or SEO is vital to the overall success of your Internet Marketing projects and businesses. It must be done properly. Despite the fact that you should know what to avoid when doing search engine optimization, the majority of the info out there simply tells you what needs to be done.
After reading this, you should have the ability to avoid things that will cause you to lose time and money. Even if you make mistakes, you can still learn from them. Learning from the mistakes of others, obviously, is much easier on you.
Many people aren’t familiar with the term SEO copywriting, yet it is the most widely used marketing tool. Online businesses and people all over the world use SEO copywriting as a way to create content that is meant for the search engines and also human readers. This art of writing produces convincing and creative copy for a site that serves many purposes. The first step in SEO copywriting is creating copy that includes the appropriate keywords within your given niche. These keywords could range from the name of website the content is being create for to popular keywords related to the content that people are searching online. The most important formula for SEO copywriting success is using the right keywords in the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.
You must know who your target market is before you even think about writing for the search engines. This is extremely important because you’ll never know the keywords to use if you don’t know your target audience. The choice of your keywords will make or break your campaign, and the only way to get it right is effectively research and understand your niche market. With this information, you can write compelling copy with all the appropriate keywords. For instance, a Yoga site would require looking into the topic to find keywords that are right for targeting.
Now that we know the do’s, there are things you’ll want to avoid when writing web copy. When writing copy, avoid Flash as it really interferes with your high ranking goals. Flash does nothing for SEO. The search engines cannot read flash and it’s a real pain since it takes a long time to load.
Search engines won’t even be able to index the information that may be embedded in a Flash file. The entire idea of search engine optimization is to make your content readable by search engines. Flash will drive away your traffic, which means it’s not a good idea to use on your site.
Always focus on offering meaty content. Make sure all the copy you offer on your site is no less than 400 words. The more content you have, the better off you’ll be. It’s best to go with 1,000 words per page as long as you’re offering valuable information.
In conclusion, you should aim for writing content in the most creative way, without ignoring the search engines, to get the most out of your website and get the most traffic.
When considering the Internet, most realize it is here for long-run. It was silly, just a few years ago, where detractors of the Internet slowly started to get on board with the program realizing it was here to stay. Any company that is starting up in today’s modern world will almost guarantee its failure if it does not have some sort of online presence. Some companies do not have an online presence (and haven’t for decades) but they really need to get on board. Finding businesses haphazardly is not how it is done today. They go online to find the exact products and services they need. And if you are on the web. They will find your company and buy from you. Let’s look at a couple strategies for building your online presence. Let’s begin.
Starting an email list with your current customers can be beneficial. This is not that hard. You simply asked them to sign up for your email list while in the store to make a purchase. Many large establishments already have machines that take email addresses when they process the transaction. You should start sending out emails right after you begin collecting the addresses. If you have a sale going on, or a special discount, you should certainly send this list a heads up. You’ll be surprised at how often those emails get forwarded to others and how many more email addresses you will get because of it. Make sure that you tell people that you have a website. Have your URL written on any promotional items you have, such as your business card, letterhead and so forth. If you have a business with a cash register, program it to write your URL on all of the receipts it prints out. If you have a physical business, your website address should be visible in the window or some other very noticeable place. Getting your business online is only the first step. The next step is to publicize it as much as you can. Make sure everyone you interact with knows about it.
Business people need to have a Twitter account. Twitter can be difficult to get into if you don’t have a lot of experience with being social online. More than likely, you feel like you’re an outsider, looking at this stuff from the outside. You still should get involved. It doesn’t mean it won’t work just because you don’t get it right now.
You should tweet at least once a day after you set up your account. You should resist the temptation of doing no more than tweeting once an hour at the very beginning. Using Twitter for your business is something that you should do. There is a lot of info to help you on specific techniques. It’s about reading and applying the information that you locate. There are so many different things that you can do to help yourself build your web presence. The more strategies you apply, the better your results will be. What you should realize, though, is that it’s essential for a business to have a web presence these days. Without an internet presence, you’ll be losing many potential customers. You risk being left behind. So build your web presence a little bit every day!