WordPress SEO: Learn Everything Important to Rank

WordPress has a fantastic relationship with the search engines and that is why you see WordPress blogs getting a lot more love from Google and the other big search engines. All IMers and webmasters know for sure that when you build your site on the WordPress platform you’ve got a step up in terms of SEO and getting ahead of your competitors. However, in order to make your WordPress blog give the best results and achieve high rankings, it’s important that you first optimize it for better performance, so that you are able to reap long term results when it comes to driving organic search traffic.

Stay Clear of Benefactor Campaigns: There has long since been an argument within WordPress when it comes to utilizing campaigns put out by donors. However, the fact remains that when you’ve got a paid link in the footer of your blog, you will tend to lose PageRank, affect the overall ranking of your blog which may result in paid links penalty by Google. So if you want to be on the safe side of things then stick to WordPress theme directories that in no way include sponsored themes. If you can meet the expense, you should select a first class theme that is not shared and this will allow you less hassles.

Let There be Trackbacks in the Comments: In order to obtain high search engine rankings, you can utilize trackbacks. This makes it easy to have links created in the comments section to anyone who is linking to your content. When you enable trackbacks, you give other bloggers a chance to link to your content and send you a backlink. If you look at other blogs in the internet, you will see that most of the WordPress blogs have trackbacks in their comments. This is so that anyone interested in linking to the content is able to do it freely.

Do not Give Up Link Juice: The one thing that you will see the most about WordPress blog is the large group of outgoing links that are normally in the sidebar.

These links show up on all the pages of your blog, which makes you lose link juice. This has a lot to do with the SEO on your WordPress blog. If you do not want to see this occur then change the tag on to no follow. This is so that you will not pass along link juice.

SEO does seem to go much more smoothly with WordPress blogs than with other venues. If you want to get the biggest possible bang for your buck though it’s time you learn to pay attention to all the little details and read all the fine print. So what are you waiting for? Right now is the most perfect time you’ll ever have to dig in, pitch in, or roll up and make your blog a major contender.

How to Improve Your Page Rankings with SEO Copywriting

Many people aren’t familiar with the term SEO copywriting, yet it is the most widely used marketing tool. Online businesses and people all over the world use SEO copywriting as a way to create content that is meant for the search engines and also human readers. This art of writing produces convincing and creative copy for a site that serves many purposes. The first step in SEO copywriting is creating copy that includes the appropriate keywords within your given niche. These keywords could range from the name of website the content is being create for to popular keywords related to the content that people are searching online. The most important formula for SEO copywriting success is using the right keywords in the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.

You must know who your target market is before you even think about writing for the search engines. This is extremely important because you’ll never know the keywords to use if you don’t know your target audience. The choice of your keywords will make or break your campaign, and the only way to get it right is effectively research and understand your niche market. With this information, you can write compelling copy with all the appropriate keywords. For instance, a Yoga site would require looking into the topic to find keywords that are right for targeting.

Now that we know the do’s, there are things you’ll want to avoid when writing web copy. When writing copy, avoid Flash as it really interferes with your high ranking goals. Flash does nothing for SEO. The search engines cannot read flash and it’s a real pain since it takes a long time to load.

Search engines won’t even be able to index the information that may be embedded in a Flash file. The entire idea of search engine optimization is to make your content readable by search engines. Flash will drive away your traffic, which means it’s not a good idea to use on your site.

Always focus on offering meaty content. Make sure all the copy you offer on your site is no less than 400 words. The more content you have, the better off you’ll be. It’s best to go with 1,000 words per page as long as you’re offering valuable information.

In conclusion, you should aim for writing content in the most creative way, without ignoring the search engines, to get the most out of your website and get the most traffic.