Have you tried any and everything to get the search engines to give your site a higher ranking? Why aren’t you getting ranked higher, then? Many new website owners attempt to rank their sites as high as possible but they fail to utilize the regulations they know to be necessary.
The search engine rules are always being altered, and so are the optimization techniques to get your site ranked. If you want to stay ahead of the crowd and see your site on the first page of Google, you need to avoid making the following mistakes. Avoiding these mistakes will increase your chances for success, even if you don’ t have money to invest.
On-page SEO
On-page SEO is very important but it is the most overlooked problem. This is a factor of your SEO strategy that cannot be ignored and one of the few that you have control over. The definition of on-site SEO can be simplified to the way you layout your site’s elements and content. All of this may sound daunting but it’s not, on-site optimization is very simple and basically boils down to putting things in a logical order, and with the proper words attached. All it takes is for you to do on-site optimization once before you realize how easy it is but you must do it. The search engines are big on creating the best experience for their users and on-site optimization helps with it tremendously. Many of your competitors will be utilizing onsite optimization so you will have to bring out the big guns.
Internal Linking
The second mistake is ineffective internal linking. It’s difficult to control how other sites link to you, but you have total control when it comes to linking your internal pages. This method is so powerful because the search engine will reward your web pages if you have a good linking strategy going on. This strategy is often overlooked by many as people focus more on the outbound links. Just try it and you will see results. And these results last for a long time. Look at Wikipedia; even though it has a lot of external links, it has smartly inter-linked all the articles, which obviously gives the site the link juice it needs.
Once you have everything setup your main priority should be to get incoming links but don’t get too many at once because you will get penalized for spamming.
Link Building Services
For your own good, don’t fall victim to the link building services that will mass spam your new site’s link and get you thousands of incoming links. Don’t be fooled, the search engines know better than to fall for such a silly trick. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people’s sites. So if you don’t want your site to disappear from the search engines, build links naturally but consistently.
Search engine optimization is the perfect solution for anybody who wants a long-term traffic source that will bring targeted visitors to your site for years to come. However, you have to be patient in your approach and improve day by day to reach an optimum level. Sometimes the best things are worth waiting on. No matter what, don’t fall for all of the gimmicks, they work temporarily and then blow up in your face; if you stick with the long-term methods then you will still be around when the smoke clears.